Google News Lets Users Drop Blogs

If your blog depends on traffic from Google News, you need to know about some changes the search engine made to its popular service. With the new options it gives to Google News readers, you might experience a serious decrease in visitors.

Danny Sullivan noted the change over at Search Engine Land, complete with pictures. Google News users can go to their settings page and control the quantity of results they get from certain sources. These sources are Blogs and Press Releases.

By default, Google set everyone using the service to see a “Normal” quantity of results from blogs and press releases. But users can choose to see “none,” “fewer,” or “more” results from each of those sources. What does this mean for publishers?

That's a good question, but it's difficult to answer without asking others. The first one that comes to mind is, “what is a blog?” Sullivan pointed out that Google started classifying some news sources as blogs more than a year and half ago. But what rules do they follow to determine that a particular source is a blog?

If the rules for Google News and Google Blog Search are consistent with each other, then anything with an RSS feed would count as a blog. That can't be right, though, because lots of newspapers have taken to using RSS feeds to get the word out about new articles – and not just opinion pieces, either. The New York Times boasts an RSS feed, and permits comments on many of its items. That doesn't make the site a blog, though some of its pieces do fall under that classification (and Google designates them as such).

There's a larger concern that goes with the potential for misclassification – one that Sullivan implies but never explicitly states. It's the assumption that Google News readers, given a choice, will opt to see fewer news sources that are blogs and press releases. They may even opt to see no blogs or press releases. While that may not turn out to be true, it's a valid concern. When I want the basic facts, I read news; when I want analysis and entertainment, I read blogs. If I'm trying to catch up with what's happening in the world, seeing lots of blogs can get in the way.

On the other hand, this doesn't mean that I would actively opt to see fewer blogs when I'm browsing Google News. Google actually labels blogs as such in Google News results, with the word “blog” in parentheses next to the name of the story's source. Both of these appear discreetly under the headline. That lets me decide on the spot which way I want to experience a story: as if it came from Dan Rather, or Jon Stewart.

Despite the stories we've all seen about some blogs getting to the heart of a news item or scandal that the regular press declined to report on (or got wrong), and the praised sometimes heaped on “citizen journalists,” many bloggers still fight for respect. Really, that's as it should be; not all bloggers hold themselves to the high standards of journalists (not all journalists do, either, but I digress). If Google calls you a blog on its Google News service, then, does that make you a second-class news source in the eyes of your potential audience? Worse, with this new option, will they not even see your content at all when they read Google News?

That's certainly possible. Fortunately, there may be something you can do about it, if you think your site has been erroneously labeled a blog in error. Sullivan pointed to a form that publishers can use to report an issue with how the search engine has classified their content. If you're not happy with how Google views your content, it's certainly worth a try. Sullivan noted that Google has long classified his site as a blog, but this latest move makes him not want to be painted with that brush any longer, “especially when we are arguably also a news source.”

Whatever you decide to do, if you're a publisher, you may want to pay closer attention to your traffic over the next few months. Watch both the level of traffic and from where it's coming. If Google labels you a blog, and you see a decline in traffic from Google News, the new option could be playing a role.

What PPC and SEO Have in Common

If you've been doing website promotion for a while, you know that organic search and pay-per-click search ads are two different things. The techniques you use to get to the top of organic search (SEO) are not the same ones you use to get your PPC ad displayed at the top of the results. Or are they?

Mike Moran, writing for Search Engine Guide, noted that the differences used to be much greater than they are today. I don't have his depth of experience; he's been working on search engine technology since the 1980s, while I've only been covering Internet-related technology since 1997. Still, that's long enough to have seen – and reported on – a number of major changes, to say nothing of the gradual evolution of pay-per-click ads.

Like Moran, I was around when the first pay-per-click search ads came out. Not the first ones from Google, but the first ones, period. They were created by a now-defunct search engine whose marketing model was based entirely around paid search; in other words, it offered no organic results. At the time, most observers thought it was crazy. Clearly, results that had been bought and paid for by advertisers would be inferior to those that had to be earned, and no searcher would want that when better alternatives sat a click or two away!

But then a funny thing happened. Yahoo bought the paid search engine, and built a marketing department around it. Google saw what was happening, and built their own version of pay-per-click marketing, called AdWords (and AdSense, too, but we're focusing on advertisers here, not publishers). They visually separated the paid listings from the organic ones, so all searchers would know which ones were which. And at first, the paid search results fulfilled expectations – that is, they appeared to be less relevant to searches than the organic listings. Over time, though, that changed.

How did that happen? Well, companies seeking to promote their websites learned what search engines were looking for to put them at the top of the results. Early SEO practices gamed the system, almost to the point that paid results might be more relevant. Think about it: if an advertiser is paying for every visitor who clicks on their ad, they won't want that ad to show unless the traffic clicking on it is likely to convert. That means whatever the site is offering had better be relevant to the search term and the ad.

That's only one element at work, however. Google changes the rules regularly by tweaking its algorithm, so the same old SEO tricks don't keep working. But it also changed the rules for pay-per-click ads. Oh, you still need to bid on what you're willing to pay for each click. But now Google looks at how often your ad is clicked, and if it isn't clicked often enough, it might not place your ad in the number one slot – even if you bid high enough. Google also looks at the landing page for your ad, to judge its relevance. As Moran observes, what was on this page once made no difference; now it matters.

What does this mean? It means that promoting your site with PPC has gotten very similar to doing it with SEO. Consider this: if you want your site to appear well in the organic search results, and you're using white hat practices, then you're trying to create the right content to appear for the right keywords. You want searchers to believe, when they click through to your site, that they've landed in the right place to solve whatever problem inspired them to do the search.

Thanks to the series of changes Google has made to pay-per-click search ads in recent years, you need to do the same thing with your PPC campaign. You need to make sure that your ad and your landing page match the keywords you're aiming for, regardless of the bid you place. In fact, matching very closely could actually save you some money. As Moran notes, “If you've figured out how to put the searcher first in organic search, you can apply that same lesson for paid search. That's far more likely to pay off than increasing your bids.”

How Navigation Labels Improve SEO

If you think of your website as a map, navigation labels name the streets, features, shopping districts, and even major buildings like libraries and community centers. Does that description sound too expansive for something so humble? Maybe you need to rethink your definition of navigation labels.

As Shari Thurow explains on Search Engine Land, most people think of the text placed on a navigation button as a navigation label. Keep in mind, however, that most site visitors and searchers use multiple cues to orient themselves, and to make sure they ended up where they intended to go. Thurow's list of navigation labels includes the common definition I described, plus titles; headings and subheadings; breadcrumbs; embedded text links (in context); and URLs.

What is the point of expanding this definition? It gets you thinking about all of these different page elements at the same time. If you can see what they have in common, and think of them as belonging to the same group, you'll give them a more consistent structure.

Consistency helps anyone trying to navigate anywhere; it creates and fulfills expectations, and enables visitors to predict what they'll find when they click through or read something just by looking at the navigation label. Or as Thurow puts it, “When navigation labels contain keywords and are used consistently throughout a website, they effectively communicate aboutness of both page and site content, as well as provide a clear information scent to content that is not available on the web page.”

So now you understand how treating these very important page elements as aids to navigation can make your human visitors happy. They can also make the search engines happy. When spiders crawl your web pages, if they see a consistent structure to your navigation labels, with a predictable usage of keywords, you've made it easier for them to figure out your site's relevant topics. To put it bluntly, using navigation labels correctly can help your site's SEO.

The key point, however, is to use navigation labels correctly. This goes beyond simply putting keywords in your URLs. Fortunately, there are a number of prevailing conventions on the Internet for structuring your navigation labels.

You've probably noticed that nearly every business website online includes certain kinds of pages, such as an About Us page. The usual URL for such a page resembles the form Likewise, a page that shows visitors how to contact the business might use the URL

Nesting your pages can also be pretty straightforward. Say you include press releases on your site. You could set up a category page for press releases: Under that category, you might list a URL like, which links to a press release published in 2009 that details your company's release of an application that always tells the user exactly where they are.

As Thurow explains, “URL naming conventions should at least be partially based on how people locate, discover, and label desired content.” This can be difficult if you're using a CMS that doesn't let you rewrite or customize your URLs easily. In fact, I'd suggest you avoid those; if you don't, you'll be stuck making awful, expensive workarounds.

Sometimes building a workaround, or a better URL, is necessary. As you've probably noticed from my description, good websites feature a hierarchical structure. Take the fictitious press release URL, for example. It indicates that on, there is a category page named “Press Releases” with a subcategory page for the year 2009, on which there is a press release about the company releasing a new application. That's not as bad as some URLs, but it's already getting a little long.

Now take a look at an example Thurow gives, that one might find on a real estate web site: It's easy enough to break that down if you're a human searcher. The content concerns vacation rentals in the United States, in the state and city of New York, in the Chelsea neighborhood – and it specifically covers apartments in that area. But it's 132 characters long! What human is going to remember that? And what spider is going to crawl through all those levels to find that page?

Thurow suggests a different URL structure: This is much shorter, easier to remember, and better for both your human visitors and the search engines. It keeps your most important keywords, which also helps your site's SEO. The only problem is that it does not reflect the site's primary hierarchical structure – but in some cases, where doing so would lead to particularly long URLs, this may not be avoidable. “URL names do not have to be long and unwieldy in order for both searchers and search engines to comprehend them,” Thurow notes.

Sometimes, with a big site, you simply need to balance issues of length, navigation, and keywords. Take this recent URL from Microsoft's website: It tells you that it's from their section aimed at the press; that it's a press release; the year and date; and, to some extent, what it concerns (in this case, a webcast relating to Microsoft's acquisition of Skype).

Does the lack of certain keywords in the URL mean Microsoft's SEO will suffer? Not likely. The item's actual headline reads “Microsoft to Host Financial Community Webcast to Recap Skype Acquisition.” This is another reason you should consider all of your navigation labels at the same time; doing so lets you strike a balance, so if you need to pull back on keywords in one, you can supply them in another.

Now that you've seen how navigation labels can work, you may look at your website with new eyes. Move slowly; if your website is performing well, you don't want to make changes that might have a negative effect on your standing in the SERPs. But if it's already difficult to manage, you may need to build a structure that's easier to navigate, easier to maintain, and easier to rank.

Choosing Keywords with Google Wonder Wheel

Google has so many great tools you can use for choosing keywords that it seems almost impossible to know about all of them. Recently, I learned about one called Wonder Wheel. It's intended to give a searcher more options to consider, but it can be used for other purposes as well.

To use Google Wonder Wheel, start by putting a fairly general search term into the Google search engine, and hit “search.” In addition to the search results, you'll see a column on the left hand side. Click on “Search Tools” or “More search tools,” depending on how often you use search tools. You'll see one that says “Wonder wheel.” That's the one we want. Click on that, and watch a bit of magic.

For purposes of example, we'll start with a search on “square foot gardening.” Clicking on Wonder Wheel after doing that search divides the main search result area in half. On the right side, you'll see a column of search results not too dissimilar to the list that took up most of the screen before. But you'll notice a big change on the left.

What happened? Wonder Wheel took “square foot gardening” and put it in the middle of a shaded circle. Spokes radiate out from this circle like rays out from a sun. Each spoke leads to a related key phrase. This particular search yields eight spokes:

Container gardening
Lasagna gardening
Square foot gardening forum
Square foot gardening spacing
Intensive gardening
Square foot gardening vermiculite
Square foot gardening tomatoes
Square foot gardening layout

Each of these terms is related to the search phrase “square foot gardening.” I've just gotten interested in square foot gardening myself, so I recognize some of these terms. But if I were starting a blog on my square foot gardening adventures (or misadventures, depending on how next season turns out), I might not have thought to describe it as “container gardening” or “intensive gardening.” And I know I never would have thought of “lasagna gardening”!

In fact, the term “lasagna gardening” is a little too interesting to leave alone, so let's investigate it a little further. Every term on the Wonder Wheel can be clicked. Clicking “lasagna gardening” creates another wheel. The original wheel with “square foot gardening” at the center glides below it, while remaining connected to the new wheel. The old wheel takes on a lighter color, but you can still click on every keyword in it.

And what do we have in the new keyword wheel – excuse me, Wonder wheel? Well, “lasagna gardening” sits at the center, and eight new keywords encircle it in the same way eight key phrases encircled “square foot gardening” earlier. I can click on every single one of them. There are only two major differences (aside from the new keywords) from when the original wheel dominated the left hand side of screen. First, there's a line connecting the new wheel to the old wheel. And second, as you would expect, the right hand column, which lists the search results, has changed to list results for “lasagna gardening.”

And here's a nice touch to satisfy my curiosity: the very first result includes a one-sentence definition for the phrase “lasagna gardening,” so I'm no longer in the dark about what it is. Now I know how it relates to “square foot gardening,” and can fit that bit of knowledge into the larger picture of what I know about the more general subject.

I can go even deeper if I want. Clicking on “lasagna gardening plants” gives me a third Wonder wheel. The first one, with “square foot gardening” in the center, remains visible only as a circle – though interestingly, it shows up as part of a keyword in the new circle: “square foot gardening plants.” And once again, the search results on the right hand side change. If I want to go back to my original Wonder wheel, I need only click that circle on the bottom, and I'm right back where I started.

For just a few minutes of effort, I discovered about two dozen key phrases that are related to “square foot gardening.” A number of these are terms I might not have come up with on my own. Many of them don't even contain the phrase “square foot gardening,” but clearly deal with related, relevant topics. I'm sure you can see how this tool can help you come up with new keywords to aim for on your own or your clients' websites. Good luck!

Canonical Issues & Duplicate Content

How specifying a canonical can help in solving your duplicate content Issues

We are going to talk about www vs. non-www,

An example of this duplicate content from a domain that should know better is the same page

This is just to give you an example of what this is about.

If you don’t see anything wrong with this you need to read this artical

Sever side fixes

Canonical Issues & Duplicate Content

What’s happening here is the search engine bots are seeing duplicate content because the URL

And the pages are usually same content in almost all websites but technically all of these URLS are different address and could be different pages. Just adding to the confusion the and the also should return the same page. So the search engine has to decide which is the best page to return, by picking what it believes is the best URL when there are several choices and which webpage page is the duplicate content.

To make matters even worse when you have other sites linking to your domain with more then one of these URLs it is splitting your page rank.

Search engines can not just disregard any of the URLS as some domains do have different content on them. Some people believe this can be sorted out in Google’s webmasters tools, which is not really true at the time of writing this Google webmasters tools it asks you how you would like your URLS to be displayed in the SERP with the www, Or without that’s all, not how it should index your URLs into their database

It’s hard to believe the number of sites this affects

To fix this on an apache web server you need a .htaccess file you can edit on your server just copy the text below to the top of your .htaccess file and replace the yourdomain with your own and change the .com if necessary

RewriteEngine on

Options +FollowSymlinks

RewriteCond %{HTTP_HOST} ^yourdomain

RewriteRule (.*)$1 [R=301,L]

RewriteCond %{THE_REQUEST} ^[A-Z]{3,9}\ /index\.html\ HTTP/

RewriteRule ^index\.html$ [R=301,L]

And that’s it all the search engine bots and in coming links will be redirected to domain address in so removing any duplicate content issues and boosting your page rank by redirecting all incoming links to your domain address.

Google has come out with a Meta tag fix which is:

What is Google Dance

The name "Google Dance" is often used to describe the index update of the Google search engine. Google's index update occurs on average once per month. It can be identified by significant movement in search results and especially by Google's cache of all indexed pages reflecting the status of Google's last spidering. But the update does not proceed as a switch from one index to another at one point in time. In fact, it takes several days to complete the index update. During this period, the old and the new index alternate on At an early stage, the results from the new index occur sporadically. But later on, they appear more frequently. Google dances.

Technical Background on Google

The Google search engine pulls its results from more than 10,000 servers which are simple Linux PCs that are used by Google for reasons of cost. Naturally, an index update cannot be proceeded on all those servers at the same time. One server after the other has to be updated with the new index.

Many webmasters think that, during the Google Dance, Google is in some way able to control if a server with the new index or a server with an old index responds to a search query. But, since Google's index is inverse, this would be very complicated. As we will show below, there is no such control within the system. In fact, the reason for the Google Dance is Google's way of using the Domain Name System (DNS).

Google Dance and DNS

Not only Google's index is spread over more than 10,000 servers, but also these servers are, as of now, placed in eight different data centers. These data centers are mainly located in the US (i.e. Santa Clara, California and Herndon, Virginia), indeed, in June 2002 Google's first European data center in Zurich, Switzerland went online. Very likely, there are more data centers to come, which will perhaps be spread over the whole world. However, in January and April 2003 Google has put two data centers on stream which are again located in the US.

In order to direct traffic to all these data centers, Google could thoeretically record all queries centrally and then send them to the data centers. But this would obviously be inefficient. In fact, each data center has its own IP address (numerical address on the internet) and the way these IP addresses are accessed is managed by the Domain Name System.

Basically, the DNS works like this: On the Internet, data transfers always take place in-between IP addresses. The information about which domain resolves to which IP address is provided by the name servers of the DNS. When a user enters a domain into his browser, a locally configured name server gets him the IP address for that domain by contacting the name server which is responsible for that domain. (The DNS is structured hierarchically. Illustrating the whole process would go beyond the scope of this paper.) The IP address is then cached by the name server, so that it is not necessary to contact the responsible name server each time a connection is built up to a domain.

The records for a domain at the responsible name server constitute for how long the record may be cached by a caching name server. This is the Time To Live (TTL) of a domain. As soon as the TTL expires, the caching name server has to fetch the record for a domain again from the responsible name server. Quite often, the TTL is set to one or more days. In contrast, the Time To Live of the domain is only five minutes. So, a name server may only cache Google's IP address for five minutes and has then to look up the IP address again.

Each time, Google's name server is contacted, it sends back the IP address of only one data center. In this way, Google queries are always directed to different data centers by changing DNS records. On the one hand, the DNS records may be based on the load of the single data centers. In this way, Google would conduct a simple form of load balancing by its use of the DNS. On the other hand, the geographical location of a caching name server may influence how often it receives the single data centers' IP addresses. So, the distance for data transmissions can be reduced. In order to show the DNS records of the domain, we present them here by the example of one caching name server.

How data centers, DNS and Google Dance are related, is easily answered. During the Google Dance, the data centers do not receive the new index at the same time. In fact, the new index is transferred to one data center after the other. When a user queries Google during the Google Dance, he may get the results from a data center which still has the old index at one point im time and from a data center which has the new index a few minutes later. From the users perspective, the index update took place within some minutes. But of course, this procedure may reverse, so that Google switches seemingly between the old and the new index.

The Google Dance Test Domains www2 & www3

The beginning of a Google Dance can always be watched at the test domains and Those domains normally have stable DNS records which make the domains resolve to only one (often the same) IP address. Before the Google Dance begins, at least one of the test domains is assigned the IP address of the data center that receives the new index first.

Building up a completely new index once per month can cause quite some trouble. After all, Google has to spider some billion documents an then to process many TeraBytes of data. Therefore, testing the new index is inevitable. Of course, the folks at Google don't need the test domains themselves. Most certainly, they have many options to check a new index internally, but they do not have a lot of time to conduct the tests.

So, the reason for having www2 and www3 is rather to show the new index to webmasters which are interested in their upcoming rankings. Many of these webmasters discuss the new index at the Google forums out on the web. These discussions can be observed by Google employees. At that time, the general public cannot see the new index yet, because the DNS records for normally do not point to the IP address of the data center that is updated first when the update begins.

As soon as Google's test community of forums members does not find any severe malfunctions caused by the new index, Google's DNS records are ready to make resolve the the data center that is updated first. This is the time when the Google Dance begins. But if severe malfunctions become obvious during this test phase, there is still the possibility to cancel the update at the other data centers. The domain would not resolve to the data center which has the flawed index and the general public could not take any notice about it. In this case, the index could be rebuilt or the web could be spidered again.

So, the search results which are to be seen on and will always appear on later on, as long as there is a regular index update. However, there may be minor fluctuations. On the one hand, the index at one data center never absolutely equals the index at another data center. We can easily check this by watching the number of results for the same query at the data center domains listed above, which often differ from each other. On the other hand, it is often assumed that the iterative PageRank calculation is not finished yet, when the Google Dance begins so that preliminary values exert influence on rankings at that point in time.

source : -

Important HTML Tags

It is necessary for you to highlight certain parts of your website that you want your readers to look at. There are several tags in html which allows you to do so. For instance – the header tags [h1] [h2] [h3], Bold [strong], Italic [em] etc. The text inside your header tags (e.g. [h1]) is given very high importance by the search engine. Usually you can use them to define the page/post titles or the important sections of your website.

Header Elements:

Header 1: Header 1 should be used to define the most important section of your page. Usually Header 1 is used for Site’s title or header text.
Header 2 & 3: Header 2 and 3 can be used for Page/Post titles or important sections of your pages. Separating your content with headers is a good practice as it makes your site more readable and easy to navigate.

Text Styles:

Bold: You can bold (e.g. [strong]) certain words which are of high importance. Sometimes it’s good to bold your keywords where appropriate. However overdoing this may get you penalized.
Italic: You can use the [em] tag to emphasize certain words which will appear in italic.
Quote: This is very useful when you are quoting from someone.

Meta Tags

Way, way back when that wall was still upright search engine algorithms were so dumb they couldn’t work out what a page was about just from the content. So some bright spark had the ingenious idea to create a set of tags (meta tags) that inferred information about a pages content to the search engines.

Great idea, except there was nothing to stop a webmaster stuffing or spamming their Meta Tags with irrelevant, but very high traffic keywords and keyword phrases. Which of course they did with enthusiasm, you would find adult sites using words like Disney and Pokemon in their Keywords Meta Tag for the traffic!!

Today the vast majority of meta tags are worthless and those that are still considered by search engines aren’t worth that much. For example Google confers no benefit from any meta tags, so if you expect a high Google ranking from perfectly optimised keywords in your meta tags, don’t hold your breath.
Which Meta Tags Should You Use?

For Google adding the Description Meta Tag won’t result in a boost in the Search Engine Results Pages (SERPs), but the description might be used for the description for your SERP listings in Google. So though you won’t get a ranking boost, if your write an interesting Description Meta Tag and Google uses it (not guaranteed), you might get a higher click through rate compared to a random snippet of text from your pages. All other meta tags (including the Keywords Meta Tag) are either completely ignored or won’t result in a SERPs boost.

Yahoo says they use the Keyword Meta Tag when it ranks a page. So it makes sense to add one for Yahoo and any other minor search engines that still use. Also there are directories and other websites that automatically take this information to create a listing to your site. Don’t fret over it though, add the main phrase for that page to the Keywords Meta Tag and user friendly description of the page to the Description Meta Tag and forget about it.
Example Meta Tags

Below you will find an example set of meta tags. This is for a page you want fully indexed in all search engines.


SEO Tutorial – Meta Tags Optimization

Is the DOCTYPE, it’s not a meta tag and it’s not essential you add this to a page for good search engine placement, but if you want a page to validate in a HTML validator (i.e. you’ll need to add the right one.

SEO Tutorial – Meta Tags Optimization
Again this isn’t a meta tag, but it’s sometimes referred to as a meta tag by those who don’t fully understand meta tags. The title element is very, very important to a pages optimisation, which is why we have an entire page dedicated to Title Optimization. The title should include the most important phrase for that page and possibly one or two highly relevant keywords to create related phrases. The one above helps several important phrases including Meta Tags Optimization, Meta Tags, Meta Tags Tutorial, SEO Tutorial, SEO Meta Tags etc…. Don’t go over the top with adding lots of keywords, keep it short and sweet so each word gets a reasonable boost and don’t forget potential visitors (they have to read it).

As covered earlier in Google the contents of the description meta tag will not have an impact on the pages search engine rankings, but may be used as the description in the search results. So be descriptive, think about what a potential visitor might click on not keyword stuffing.

Of no value to Google and probably little value to other major search engines. Easiest way to fill this meta tag is by pasting the same contents as the TITLE minus anything you added for visitors to read. In the example above we removed “SEO Tutorial – ” because that is there for visitors who read the TITLE element as part of a search engine listing.
The Character Set and links external files-

Not meta tags and will have no impact on a pages search engine placement, the Character set is used by browsers so the right set of characters are used to display your page. Don’t add one and the browser will use its default (it will guess), this might mean your page doesn’t look right to a visitor. External style sheets (CSS files) and external javascript (JS files) are referenced here. Again no impact on SEO, but if you can push some javascript or markup off your page you should. It saves bandwidth and means your pages load faster.
Robots Meta Tag

There are dozens of other meta tags, but hardly any of them are any use to us for improving search engine ranking. The most important one you may need sometime is the Robots Meta Tag which looks like this-

It can be used to prevent (but not encourage) search engine spiders access to individual web pages. We pasted the above piece of code from a page from a Lingerie Shop. The page is part of the shopping basket and we don’t want visitors to enter the site via these pages (the site wouldn’t work correctly). By including the above search engine spiders won’t index or follow links from this page. Be aware that bad spiders ~(ones that harvest email addresses etc… won’t adhere to this tag, so don’t expect to much from it). The robots meta tag can be mimicked via a robots.txt file which we’ll deal with on another SEO Tutorial page.

Here’s what you can put in the robots meta tag-

Index the page and follow all links from it. If this is what you want don’t use the robot meta tag at all since by default search engine spiders do this anyway.

Don’t index (cache) this page, but do follow the links. Some webmasters who are using black hat SEO techniques use this to try to hide their shady techniques (i.e. cloaking)!

Index this page, but don’t follow the links.

Don’t index the page and don’t follow the links. Use this on pages you don’t want the search engines to have anything to do with.

more details : -

Title Optimization

The TITLE element (not Title Tag as many call it, but will be using the phrase “title tag” in this SEO article for SEO reasons) of your web page (found within the HEAD) is very important, probably the most important part of a page (especially for placement in Google and Yahoo) and should ideally be SEO optimized for a small number of keywords or key phrases (preferably just the one main phrase for that page).

The exact number of keywords, keyword density** and keyword proximity is dependent on a number of SEO factors including the difficulty of the keyword phrases, the PageRank (PR) of the page, if you have control of the backlinks and anchor text to that page (so you can change the anchor text of the links) and the age of sites backlinks (older backlinks means it’s easier for that site to rank well).

** There is no SEO evidence adding a keyword two or more times to a title element will increase the SEO benefit for that keyword. For this reason it is advisable to only add a keyword once unless it makes sense from a user or keyword proximity perspective: for example for keyword proximity reasons a title like “SEO Tutorial – SEO Title Optimization” is better than “SEO Tutorial – Title Optimization” IF your main SERP is “SEO Title Optimization”.

As a general rule of thumb when it comes to the title tags less is better than more as it concentrates the SEO benefit of the title over less keywords.

Example – This web page SEO Services is optimized primarily for the phrase SEO Services and a few related SEO terms including SEO Quote, SEO Expert, SEO Consultant and various phrases including the keyword SEO.

We could of stuffed the TITLE element with all of these keyword phrases i.e. -

SEO Services – Consultant SEO Expert Services

Or even a list of phrases like this as the title tag-

SEO Services – Consultant SEO, SEO Expert, SEO Consultant

Instead we Optimized the Title as-

SEO Services

We decided to use the short title element because this concentrates SEO benefit from the title element to that single two word phrase. Since Search Engines like Google rate the contents of the title tag as important you ideally want THE most important phrase for that page on its own.

There are exceptions to this loose rule, if you have a very small web site and lots of keyword phrases you wish to target, you have little choice, but to double or even triple up your titles keywords.

Also if you have high PR pages (i.e. PR6) and are having no problems keeping the main phrase for those pages, you could experiment by adding further highly relevant search phrases to the title tag. Take care not to over do it, what you do today may not show full effect for several months. For example if you added an extra phrase and 4 weeks later your main SERPs had not dropped, so you add another phrase, you might not see the negative effects of the first change for a couple more months. You may find 3 or 4 months after the first change loosing the pages main previously stable SERP!

When making changes to a successful page err on the side of caution, SEO is a very long term process and requires a lot of patience. If you are taking a risk (like adding more phrases to a title element) give the page at least 2 months and preferably 3 before deciding if it was successful or not. If a recent change results in a major drop in SERPs seriously consider reverting to the original page, but be aware what you see today might be the result of what you did 3 months ago or could be a coincidence, the search engine may of changed it’s algorithm (check the forums for reports of big changes) or some links to your site have been removed or changed.
Visitor Needs vs. Search Engine Optimization

As with all aspects of web site design don’t forget your visitors needs, some keyword phrases aren’t descriptive enough to use alone as a title tag, what you put in the title element is the text searches will see when they see a listing for your page in a Search Engines Results Pages (SERPs). If it doesn’t appeal to your potential visitors they will not click through to your sites listing! This is precisely why the title tag of this page is SEO Tutorial – Title Optimization and not just Title Optimization. The former (SEO Tutorial – Title Optimization) tells a potential visitor this page is part of an SEO Tutorial, the latter (Title Optimization) does not.
Quick SEO Tip – note above how rather than writing “The former tells a potential visitor this page is part of a Tutorial, the latter does not.” we added the important keywords “SEO Tutorial – Title Optimization”, “SEO” and “Title Optimization”. Being long winded is a prerequisite to good SEO copywriting!

In conclusion what you put between the and element is very important so try to get it right.

source : -


A brief link building definition is: The process of establishing relevant, inbound links to your website which help your website achieve higher ranking with the major search engines and drive targeted traffic to your site.

When our clients ask us to define link building, we take great care to explain that it is not the quantity of inbound links to your site that helps you rank well but rather the quality of those links. There are a ton of unethical link building companies out there which employ some pretty shady practices which end up hurting your website instead of helping it.

Some of these unethical methods include:

Automated spam responses to blog posts.
Spamming all sorts of web forums with bogus responses that include links to your site.
Creating websites solely for the purpose of linking to other sites. These are sometimes referred to as “spam directories.”

The search engines are far more sophisticated than they once were and are engineered to sniff out these and other ‘black hat’ SEO practices. If the search engine crawlers determine that a site has employed unethical link building practices to achieve a higher ranking, they will penalize your site severely and irrevocably bury your site making it almost impossible to find through the search engines.

Only permanent, relevant links from established sites that engage in ethical link building practices will help your site achieve better rankings with the major search engines and drive targeted traffic to your site. Link building is a key facet of any successful Internet marketing strategy because if your site features relevant, factual information that is written well, the administrators of other websites will want to link to your site because it offers their readers something of interest and value.

There are no shortcuts in a successful link building campaign and even when it is done properly, you should not expect to reap the benefits of link building overnight. Patience and persistence are the keys because it can take time to build links from credible sources. While link building is a key element of an Internet marketing strategy, link building alone will not help your site achieve its natural ranking with the search engines. Only if link building is incorporated in a comprehensive search engine optimization approach will your site gain the full benefits from links from other sites and achieve its potential.

Type of Link Building

Source : -

Blog Creation and Posting

A blog (a blend of the term web log) is a type of website or part of a website. Blogs are usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order. Blog can also be used as a verb, meaning to maintain or add content to a blog.

Most blogs are interactive, allowing visitors to leave comments and even message each other via widgets on the blogs and it is this interactivity that distinguishes them from other static websites.

Many blogs provide commentary or news on a particular subject; others function as more personal online diaries. A typical blog combines text, images, and links to other blogs, Web pages, and other media related to its topic. The ability of readers to leave comments in an interactive format is an important part of many blogs. Most blogs are primarily textual, although some focus on art (art blog), photographs (photoblog), videos (video blogging), music (MP3 blog), and audio (podcasting). Microblogging is another type of blogging, featuring very short posts.

As of 16 February 2011, there were over 156 million public blogs in existence.

Types Of Blogs

There are many different types of blogs, differing not only in the type of content, but also in the way that content is delivered or written.

Personal blogs
The personal blog, an ongoing diary or commentary by an individual, is the traditional, most common blog. Personal bloggers usually take pride in their blog posts, even if their blog is never read. Blogs often become more than a way to just communicate; they become a way to reflect on life, or works of art. Blogging can have a sentimental quality. Few personal blogs rise to fame and the mainstream, but some personal blogs quickly garner an extensive following. One type of personal blog, referred to as a microblog, is extremely detailed and seeks to capture a moment in time. Some sites, such as Twitter, allow bloggers to share thoughts and feelings instantaneously with friends and family, and are much faster than emailing or writing.

Corporate and organizational blogs
A blog can be private, as in most cases, or it can be for business purposes. Blogs used internally to enhance the communication and culture in a corporation or externally for marketing, branding or public relations purposes are called corporate blogs. Similar blogs for clubs and societies are called club blogs, group blogs, or by similar names; typical use is to inform members and other interested parties of club and member activities.

By genre
Some blogs focus on a particular subject, such as political blogs, travel blogs (also known as travelogs), house blogs, fashion blogs, project blogs, education blogs, niche blogs, classical music blogs, quizzing blogs and legal blogs (often referred to as a blawgs) or dreamlogs. Two common types of genre blogs are art blogs and music blogs. A blog featuring discussions especially about home and family is not uncommonly called a mom blog. While not a legitimate type of blog, one used for the sole purpose of spamming is known as a Splog.

By media type
A blog comprising videos is called a vlog, one comprising links is called a linklog, a site containing a portfolio of sketches is called a sketchblog or one comprising photos is called a photoblog. Blogs with shorter posts and mixed media types are called tumblelogs. Blogs that are written on typewriters and then scanned are called typecast or typecast blogs; see typecasting (blogging).

A rare type of blog hosted on the Gopher Protocol is known as a Phlog.

By device
Blogs can also be defined by which type of device is used to compose it. A blog written by a mobile device like a mobile phone or PDA could be called a moblog.[31] One early blog was Wearable Wireless Webcam, an online shared diary of a person's personal life combining text, video, and pictures transmitted live from a wearable computer and EyeTap device to a web site. This practice of semi-automated blogging with live video together with text was referred to as sousveillance. Such journals have been used as evidence in legal matters.[citation needed]

most famous type of blog creation sites

source :- wikipedia

Forum Posting

An Internet forum, or message board, is an online discussion site where people can hold conversations in the form of posted messages. They differ from chat rooms in that messages are at least temporarily archived. Also, depending on the access level of a user and/or the forum set-up, a posted message might need to be approved by a moderator before it becomes visible.

Forums have a specific set of jargon associated with them; e.g. A single conversation is called a 'thread'.

A forum is hierarchical or tree-like in structure: a forum can contain a number of subforums, each of which may have several topics. Within a forum's topic, each new discussion started is called a thread, and can be replied to by as many people as wish to.

Depending on the forum set-up, users can be anonymous or have to register with the forum and then subsequently log in in order to post messages. Usually you do not have to log in to read existing messages.

source : - wikipedia

Various Sites for FORUM Posting

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